Please join the Marketer’s Network at their next meeting on Tuesday, October 23, at the Credit Union Center in Marlboro, MA, for a timely session.
Rick Littrell, Chief Growth Officer, Winbrook is going to speak about the “The Changing World of Communications.”
In his presentation, Rick will lead a discussion about determining what media is best to use and what is the best way to use it. This interactive presentation will give an overview on marketing communication trends and will provide a better understanding of the new opportunities and challenges that you may encounter as you implement marketing strategies. Additionally, we will discuss the challenges of defining how to measure return on investment (ROI) of your marketing efforts. Integrating the various channels and measuring their results is a challenge, to say the least. With an integrated strategy, the whole is truly greater than the individual parts.
Rick is an integrated marketing specialist with 30 years of experience in marketing and advanced technologies. He is the Chief Growth Officer at Winbrook, an integrated communications, print, and business operations support firm. He also serves as the President of MagicCom, a division of Winbrook.
The meeting will begin with registration and coffee at 9:00 a.m. The program starts at 9:30 a.m. and we will conclude at 12:15 p.m. with lunch. The registration fee is $45 and you can register by e-mailing Kelly Macjewski at kmacjewski@cucenter.org.
There is no cost to be a member of the Marketer’s Network, so please let us know if you would like to be included in future correspondence. Thank you.
Rob Kimmett
SVP, Public Relations and Marketing
1-800-842-1242
rkimmett@cucenter.org
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